“Everyone is so different and unique which needs to be embraced and built on”
I am passionate about helping people to be who they truly are and express it through their own unique style.
Coming from Namibia I have always had a love for nature, adventure, vast open spaces, the raw beauty of nature inspires me a lot. I therefore embrace assisting my clients in discovering their natural style that suits their personality and is not artificial but rather true to who they really are.
I believe you have a place and purpose here on Earth, as we discover who you are, your style we will automatically dive into that as well… Your passions, talents etc. I believe it is a time to arise and shine!
…. the journey
A little bit of background….
In 2004 I left my home country, Namibia, to pursue one of the dreams in my heart. A career in health science. Well, so I thought…Either medicine, nutrition or Physiotherapy. Starting off my first year at University with a BSc Biological Human life Science changed to applying for a Creative Arts (Fashion & Design) in 2005 at Elizabeth Galloway Academy of Fashion Design in Stellenbosch from which I graduated in 2007.
The following year I was trained as a Personal Image Consultant at 1st Solutions- Executive Image and Personal Development Consultants and at a later stage continued training in Image Consulting for men as well as for Corporate and Executive companies
I started off on a freelance basis where I consulted in my private capacity. In between I assisted 1st Solutions in Image consulting for private clients and companies like Investec. Concerning styling I had the privilege of assisting a brilliant Cape Town Stylist, Kim Gray on fashion and décor photo shoots for magazines such as Fairlady and Oprah Winfrey Magazine.
In 2009 I started my own business, Jonine Nel Consulting offering Fashion / Image Consulting to Men, Women and Companies, Bridal styling; Styling for photo shoots and fashion shows. Had an amazing opportunity to be the stylist for an advertising campaign of South Africa’s leading Leather-craft Company, Cape Cobra. Focusing on the 2010 Soccer World Cup (Sky Emirates inflight and hotel magazines).
In-between I made use of every opportunity doing hair and make up, whether it was for friends, models, brides, mother of the brides, bridesmaids, grannies – a passion that keeps on growing.
Based in Stellenbosch , Jonine Nel Consulting developed into The Style Concept as it is today – All glory to God!
I absolutely love working with people and to be able to make a contribution to their lives.
“Be you and only you – you are unique and needed for a time such as this!”
jonine van der merwe
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